Mobile Marketing Publications

Publications in Mobile Marketing

Explore the most influential research papers and scholarly works that have shaped Mobile Marketing. Use the concept filter below to focus on a specific sub-area of research.

Mobile Marketing

6.1K

Publications

350.3K

Citations

Showing yearly statistics from 2000-2026.

Page 1

	Year	Citations
What drives mobile commerce? Jen‐Her Wu, Shu-Ching Wang Information & Management Mobile MarketingMobile CommerceDigital MarketingManagementBusiness	2004	2.3K
Toward an understanding of the behavioral intention to use mobile banking Pin Luarn, Hsin‐Hui Lin Computers in Human Behavior Customer SatisfactionFintechBehavioral SciencesMobile MarketingBehavioral Intention	2004	1.9K
The Digital Provide: Information (Technology), Market Performance, and Welfare in the South Indian Fisheries Sector Robert T. Jensen The Quarterly Journal of Economics Applied EconomicsEconomic DevelopmentDigital DivideMarket DesignDigital Transformation	2007	1.8K
Personal innovativeness, social influences and adoption of wireless Internet services via mobile technology June Lu, James Yao, Chun‐Sheng Yu The Journal of Strategic Information Systems Innovation AdoptionConsumer ResearchTechnology AdoptionWireless Internet ServicesMobile Marketing	2005	1.4K
An empirical examination of factors influencing the intention to use mobile payment Changsu Kim, Mirsobit Mirusmonov, In Lee Computers in Human Behavior Customer SatisfactionFintechEconomicsMobile MarketingMobile Commerce	2009	1.3K
Understanding consumer acceptance of mobile payment services: An empirical analysis Paul Gerhardt Schierz, Oliver Schilke, Bernd W. Wirtz Electronic Commerce Research and Applications Customer SatisfactionEconomicsFintechMobile MarketingMobile Commerce	2009	1.2K
Consumer Attitudes Toward Mobile Advertising: An Empirical Study Melody M. Tsang, Shu-Chun Ho, Ting‐Peng Liang International Journal of Electronic Commerce Customer SatisfactionDigital MarketingTargeted AdvertisingConsumer ResearchConsumer Attitude	2004	1.2K
Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China Zhaohua Deng, Yaobin Lu, Kwok‐Kee Wei, International Journal of Information Management Customer SatisfactionMobile MarketingEmpirical StudyService QualityMobile Commerce	2009	1.1K
An examination of the determinants of customer loyalty in mobile commerce contexts Hsin‐Hui Lin, Yi‐Shun Wang Information & Management Customer SatisfactionOnline Customer BehaviorMobile MarketingMobile CommerceDigital Marketing	2005	1K
A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry Cait Lamberton, Andrew T. Stephen Journal of Marketing Digital BusinessDigital MarketingEmerging MediaThematic ExplorationMedia Innovation	2016	1K
The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services Moon-Koo Kim, Myeong-Cheol Park, Dong-Heon Jeong Telecommunications Policy Customer SatisfactionMobile MarketingService QualityService ResearchManagement	2004	961
An empirical examination of continuance intention of mobile payment services Tao Zhou Decision Support Systems Customer SatisfactionFintechEconomicsMobile MarketingMobile Commerce	2012	888

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